Monday, November 27, 2017

The Walt Disney Corporation: Providing Entertainment with Messages

The point to this was simple: study a media agency, find a point about it and argue that point. It seemed a daunting challenge until I thought of Walt Disney and The Walt Disney Company.

Before reading, I want to emphasize the point I aimed to make here: I am not condoning the actions of The Walt Disney Corporation or Disney himself that potentially speak to corruption, greed or other unfavorable aspects. The point I strove to make is that I believe that Walt Disney and The Walt Disney Company, for all of their failings and flaws, are a fundamentally good and beneficial organization.

I chose this angle because I felt I related to Walt Disney as a storyteller. As I write below, Disney never aimed to underestimate his audience's intelligence, no matter how childish his works may have come off as. He also so little reason to hide the ugly nature of the world from the children viewing his films. Since one of my aims is to write fiction, I understand and can relate to this.

It was from that angle that I decided I wanted to write about Disney in a positive way, looking for the inherent good in the apparent ugliness.